I believe in marketing that has courage and soul.
Not just selling, but moving things forward. I help brands grow strategically, ethically, and sustainably – while staying human.
This website is for anyone interested in marketing that makes sense. No pretense. No noise. Just honest thoughts, case studies, and content that says something.

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WELCOME!
A behind-the-scenes look at designing the “Flip Motion” logo- from early visual thinking and movement research to sketching, typography decisions, and final composition. This case study explores my design process, creative reasoning, and how balance, motion, and restraint shaped the final identity.
